A watch appraisal is more complex than most people think. The process encompasses so much more than checking for authenticity, with market demand, condition, originality, service history, and “completeness” being additional factors that affect a watch’s appraised value. Whether you intend to borrow against a luxury watch or liquidate the asset, preparation is what will separate a lowball appraisal from an exceptional offer.
In this guide on how to get the most money for your luxury watch, the Biltmore Loan and Jewelry team outlined the steps necessary before getting an appraisal. Please refer to our glossary if you come across any unfamiliar terms.
Confirm the Exact Model and Serial Number
Begin with the two most basic identifiers: reference number and serial number. These determine the production year, configuration, and resale tier. They also allow appraisers to confirm whether the watch contains original parts and whether it matches factory specifications.
The placement of these numbers varies by brand:
- On the caseback or between the lugs (Rolex, Omega)
- On the movement and inner caseback (Patek Philippe, Audemars Piguet)
- On the case side (modern Rolex models)
Once recorded, verify that the numbers match the original warranty card or receipt. If you don’t have the documents, the appraiser will still conduct a complete evaluation. However, original paperwork confirms the watch’s history and can help increase its valuation.
Verify Mechanical Function
Every mechanical feature must work at the time of inspection. Wind the watch and observe it for at least 24 hours. Check whether the seconds hand moves without irregular stops. Set the time, test the crown, and operate all complications.
During the appointment, the appraiser will verify:
- Smooth crown and pusher function
- Chronograph start/stop/reset accuracy
- Calendar turnover
- Timekeeping consistency
- Signs of wear to the movement or rotor
If the watch stops prematurely, gains or loses time, or exhibits mechanical resistance, those findings will impact its value. In such cases, it’s advisable to schedule an inspection with a certified watchmaker before requesting an appraisal.
Inspect Cosmetic Condition
Check the following parts of your watch before getting an appraisal:
- Lugs, bezel, and case flanks
- Crystal (scratches, chips, cracks)
- Bracelet (stretch, missing links, clasp tension)
- Crown and pushers (alignment, looseness)
No matter how tempting, leave visible signs of wear as is. Surface wear is normal, especially if your timepiece is an heirloom that has been passed down through generations. Accidentally removing factory finishes through overpolishing may reduce collector interest and resale value.
Clean the Watch
Dirt and residue obscure hallmarks, serials, and overall workmanship. A clean watch shortens appraisal time and allows a more confident valuation.
Wipe the surface with a dry cloth to remove smudges and fingerprints. If the bracelet is metal and the case has passed a pressure test in the past year, you may clean the bracelet with a soft-bristled toothbrush and diluted soap. Do not submerge the case unless it’s water resistant, and do not use chemical agents or abrasives of any kind.
If your watch has a leather strap, do not apply water or conditioners. Clean only with a dry cloth and bring it as is.
Bring All Original Accessories and Documents
A full set, which includes the timepiece, its box, papers, warranty card, and original purchase receipt, is more likely to receive a high appraisal value. This completeness supports authenticity and resale potential.
If possible, bring the following:
- Original inner and outer boxes
- Warranty or guarantee card
- Sales receipt or invoice
- Booklets and manuals
- Service records from authorized centers
- Certificate of authenticity (if available)
- Extra bracelet links or OEM strap components
Never discard any component, even if it seems nonessential. If you replaced the bracelet, bring both the current and original versions. Do not substitute aftermarket packaging, third-party straps, or replica documents.
Disclose Any Modifications or Repairs
Aftermarket alterations reduce market desirability and lower valuation. These changes include:
- Custom bezels, dials, or cases
- Non-factory diamond settings
- Replacement movements or undocumented part swaps
- Refinished dials
- Non-OEM straps or bracelets
Inform the appraiser if your watch has received any of the above. If you kept the original components, bring them with the watch. If a replacement part came from the brand’s service department, present documentation that confirms its authenticity.
Do not attempt to hide modifications. Appraisers will detect changes and will document them in the final valuation.
Document Service History
Mechanical watches need routine professional maintenance. Bring all receipts from servicing to your appraisal appointment, as these documents prove that the brand supplied the parts and that qualified technicians completed the work.
Package the Watch for Travel
Protect the watch during transit. Don’t wear it or wrap it in tissue or loose fabric. Use the original box if available, or secure it in a watch travel case with internal padding.
If you’re bringing documents, accessories, or spare parts, keep them separated and labeled. Place documents in a folder or envelope, and store any components, such as extra links, tools, or replacement straps, in individual pouches or containers. Don’t pack anything loose. If parts move around or get buried under other items, they’re more likely to get damaged. Also, avoid storing your watch in a hot car or near magnetic devices.
Know What to Expect During a Watch Appraisal in Scottsdale, AZ
At Biltmore Loan and Jewelry, a certified professional will examine your watch in your presence. The process will cover:
- Physical inspection of the case, bracelet, and dial
- Verification of serials, reference numbers, and engravings
- Internal movement examination
- Review of completeness and documentation
- Assessment of market value based on condition and demand
Upon request, our appraiser will issue a written summary of all findings, including the watch’s current market value. You may proceed with a collateral loan or outright sale if the offer meets your expectations.
Something to Keep in Mind Before Getting Your Watch Appraised
When you walk through the glass doors of a luxury watch boutique, you’ll notice the pristine display cases, perfect lighting, and immaculate presentation. Your watch needs to meet this same standard. The difference between a mediocre valuation and an accurate measure of market worth comes down to preparation, so present your timepiece at its absolute best.
Further reading: 10 Most Expensive Watches in the World and 10 Exclusive Watch Brands Worth Your Time